Advertisement & Digital Content Marketing

Advertisement or Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message.

Digital Content Marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
“The idea central to content marketing is that a brand must give something valuable to get something valuable in return.”James O’Brien
This relatively new form of marketing does not involve direct sales.
Instead, it builds trust and rapport and relies on anticipating and meeting an existing audience need. It must be consistently updated and added to in order to influence the behavior of customers. It is often used by businesses in order to:
-Attract attention and generate leads
-Expand their customer base
-Generate or increase online sales
-Increase brand awareness or credibility
-Engage an online community of users

Mahyar Ardakani‘s clients include: